SEO & Editorial Strategist For Fashion Ecommerce & Publishing

My Background

I have over 10 years of experience creating and implementing digital strategies that seamlessly blend performance with creativity to strengthen and grow a brand's presence online.

I have since worked for esteemed brands across luxury fashion eCommerce and publishing industries, including the likes of Hello! and Hello! Fashion Monthly, The Outnet, Net-A-Porter, Suitcase Magazine, Métier, Poster Girl and more.

Working so closely with, as well as training, editors and journalists early in my career has been integral in building my approach to writing, SEO and content strategies across fashion, travel and beauty verticals.

Spending time at a national editorial publication involved approaching content as the product, as opposed to merely a tool. From this, I have learnt that safeguarding the quality of the content and the needs of the user, while still formulating pages to rank well in search, is paramount to a campaign’s success.

I build on these ideals when approaching eCommerce sites, successfully cultivating processes that bolster SEO performance while championing the content creation process in support of key categories. To do so encourages luxury eCommerce brands to connect with users while still targeting valuable keyword opportunities and exceeding commercial goals.

Building on years of experience reviewing and monitoring emerging fashion trends and consumer behaviours, I have developed innovative workflows that naturally incorporate the ebbs and flows of demand in line with fashion seasons to structure content calendars and site planning more efficiently.

Luxury brands, in particular, must nurture relationships with their audience in order to connect successfully. My methodology intuitively celebrates this aspect of luxury marketing and transforms it into growth opportunities that brands can get on board with.

Examples of Work

What To Wear For Black Tie (Feat. Tan France)

An SEO page created to support the Eveningwear category, drive a higher AOV and generate brand awareness with use across social and PR channels.

Jeans Fit Guide

An SEO page created to support the jeans and denim category, born out of the demand for guidance when shopping jeans, particularly around fit and body type.

Clothing Care Guides

A series of informative articles created to educate users on how best to care for their investment pieces, with the idea that this could help make them last longer.

Generated to meet demand around these topics, drive CVR on higher price point items, and build trust with existing and new users.

London Fashion Week Write Ups

Collection review and trend analysis to establish brand authority, attract a more fashion-oriented audience and build relationships with brands.

This process also served as valuable research into emerging trends and reference points for shopping pieces and references in seasons to come.

Let’s Work Together

If you're interested in this approach, or feel you could use some input on your strategy, please feel free to get in touch in touch via the form here or email: ashleighmoore@hotmail.co.uk